Future of MTA Data Identifiers - Inaugural Working Group Session

Related Content

Webinar

Oct 27, 2025
MTA, MMM, RCTs … What Is the Truth and What Can You Trust?

The marketing measurement toolkit is more complex than ever—MTA, MMM, RCTs—all promising answers yet often delivering conflicting results. Thi…
Webinar

Nov 25, 2024
Hidden Treasures of Measuring Brand: Illuminating how Advertising Affects Long-Term Growth

This webinar will tackle the ongoing debate between brand-building and performance-driven marketing, focusing on the attribution and measurement…
Webinar

Apr 7, 2026
Beyond AI Pilots: Proving Business Value in Marketing & CX

Collective Thinking. Clear Direction. Insights that move the Industry forward
Webinar

Mar 23, 2026
Built to Report, Not to Drive: How Marketers Make Decisions (and What Separates the Top 30%)

New research from MMA and Marketbridge reveals a stark reality: most marketing teams have built analytics systems that explain performance but don’t i…
Document

Sep 2, 2026
MMA Retail Media Measurement & Market Definitions Guide (The MMA South Africa Retail Media A–Z)

A practitioner's glossary from the MMA South Africa Retail Media Task Force, defining the terms, metrics and formulas driving retail media today,…
Webinar

Oct 27, 2025
Why Isn’t Marketing on the Balance Sheet (and Why Doesn’t the CFO Trust You)?

Marketing remains a critical driver of growth—so why isn’t it accounted for like other business assets? In this session, we dive into the obstacles fo…
Webinar

Oct 20, 2025
The State of Personalization

Personalization has moved from promise to pressure. New research from the Marketing + Media Alliance, EY, and Monks reveals how leading brands are…
Document

Mar 20, 2026
The State of Brand Marketing Accountability

Brand marketing faces increasing pressure to demonstrate ROI. Over the past two years, budgets have shifted toward performance—driven by an increased …
Webinar

Jan 24, 2025
Beyond the Logo: Modern Sports Marketing Measurement for Today's Brand Leaders

Today’s sports sponsorships are far from the original logo slap. Sponsorship is now a highly effective channel for growing brands through authentic c…
Document

Apr 7, 2026
How Marketers Make Decisions: The State of Marketing Analytics

Marketing measurement has reached an inflection point. After years of investment in analytics tools, platforms, and data infrastructure, the question…
Webinar

Oct 27, 2025
Defending Brand Marketing – Why Is It So Hard?

Brand marketing remains under constant scrutiny—often the first to face cuts when budgets tighten. Why? This session will explore the persistent ch…
Document

Feb 4, 2026
Retail Media Measurement Made Easy: A Guide

Advancing Knowledge. Empowering Our Community. Shaping the Future of Marketing. As part of MMA Academy’s ongoing commitment to elevate the m…

Future of MTA Data Identifiers - Inaugural Working Group Session

Related Content

Webinar

MTA, MMM, RCTs … What Is the Truth and What Can You Trust?

Webinar

Hidden Treasures of Measuring Brand: Illuminating how Advertising Affects Long-Term Growth

Webinar

Beyond AI Pilots: Proving Business Value in Marketing & CX

Webinar

Built to Report, Not to Drive: How Marketers Make Decisions (and What Separates the Top 30%)

Document

MMA Retail Media Measurement & Market Definitions Guide (The MMA South Africa Retail Media A–Z)

Webinar

Why Isn’t Marketing on the Balance Sheet (and Why Doesn’t the CFO Trust You)?

Webinar

The State of Personalization

Document

The State of Brand Marketing Accountability

Webinar

Beyond the Logo: Modern Sports Marketing Measurement for Today's Brand Leaders

Document

How Marketers Make Decisions: The State of Marketing Analytics

Webinar

Defending Brand Marketing – Why Is It So Hard?

Document

Retail Media Measurement Made Easy: A Guide

Get News from the Alliance