Agenda | MMA / Marketing + Media Alliance

Agenda

Thursday, October 4, 2018

8.00am – 8.30am Standard

Café y Networking / Coffee & networking

8.30am – 8.45am Standard

Bienvenida e apertura / Welcome & Opening remarks

8.45am – 9.15am Standard

Estudio MMA Mobile Report Colombia 2018 / Research MMA Mobile Report Colombia 2018

Consumer Insights Leader | Colombia
GFK
In Partnership With:
9.15am – 9.45am Standard

Caso McDonald's: shopper marketing en la era de la movilidad/ McDonald's case: shopper marketing in the age of mobility

Country Manager en Colombia
Waze
Director LATAM CRM Media & Merchandising
Arcos Dorados
In Partnership With:
9.45am – 10am Standard

Caso Pirelli: vendiendo neumáticos a través del móvil/ Pirelli case: selling tires through mobile

Founder & CEO
Adsmovil
In Partnership With:
10AM – 10.15AM Standard

Case Study: Pernod Ricard + Rappi

Founder & CEO
Adsmovil
Partnerships Manager
Rappi
Online Experience Chief
Pernod Ricard
In Partnership With:
10:15 AM – 10:45 AM Standard

Transformación, De los Canales a los Comportamientos | Transformation, From Channels to Behaviors

Digital Hub Lead Andean Region J3
UM Worldwide
10.45am – 11.15am Standard

Los ingredientes para la innovación @ Mondelez | The ingredients for innovation @ Mondelez

LA Media and Consumer Engagement Associate Director
Mondelēz International
11:15 AM – 11:30 AM Standard

Estudo de caso: Mi Movistar Colômbia / Case study: My Movistar Colombia

Gerente Canal Online
Telefonica
11.30am – 11.45am Standard

3 Insights de los casos ganadores de los Premios MMA Smarties LATAM/ 3 insights from MMA Smarties winner cases

VP de Operações LATAM
MMA
11.45am – 12.00pm Standard

Cierre / Final remarks

Our Partners