AI and privacy regulations are evolving rapidly, presenting both challenges and opportunities for marketers. From the EU’s transformative AI Act to clashes in the U.S. between federal deregulatory efforts and state-level consumer protections, the legal landscape is changing daily. In this webinar, Alec Foster will provide a comprehensive overview of these developments, translating complex regulations into actionable strategies for modern marketing teams.

What We’ll Cover

• Global Regulatory Highlights: An overview of key AI and privacy regulations, including the EU AI Act, U.S. state-level laws, and the UK's AI regulations.
• Compliance Made Practical: Actionable steps for marketers to ensure compliance, such as developing AI literacy training programs, auditing AI-driven campaigns for bias, and aligning data practices with privacy laws like GDPR and CCPA/CPRA.
• Copyright and Intellectual Property in AI: Understanding ownership rights when using AI tools, distinguishing between perceived and actual ownership, and navigating content rights in an evolving legal environment.
• Real-World Examples: Case studies of top brands that have built consumer trust through transparent AI usage and responsible data stewardship, turning compliance into a competitive advantage.
• Future-Proofing Your Strategy: Insights into the current U.S. administration's stance on AI and strategies to adapt AI tools and processes to meet consumer and legal expectations.

Why Attend

• Stay Ahead of Regulations: Adopt a proactive compliance framework to avoid fines, reputational damage, and customer churn.
• Drive Innovation Responsibly: Leverage AI's potential for personalization and operational efficiency without overstepping ethical or legal boundaries.
• Build Trust and Credibility: Position your brand as a responsible AI leader, strengthening relationships with customers and stakeholders.

All webinar registrants will receive a copy of MMA Global’s upcoming guide, “Mapping the Marketing AI Regulatory Landscape.”