A market-sizing and benchmarking report from the MMA South Africa Retail Media Task Force and the Data + CX Think Tank (DATT), mapping South Africa's retail media market against global standards. It sizes the opportunity (SA retail media estimated at R9–12bn for 2025/26, growing at roughly 12% CAGR to 2030), benchmarks SA's ad spend share against the US and UK, and sets out the five growth drivers and six structural barriers shaping the market. Built with strategic partners MTN Ads, Rainmaker Media and Standard Bank.
A practitioner's glossary from the MMA South Africa Retail Media Task Force, defining the terms, metrics and formulas driving retail media today, from ad inventory and attribution windows to CPA, CPC and closed-loop measurement. Built for brands, retailers, agencies, media owners and technology partners, it establishes a shared vocabulary for planning, buying and measuring retail media in South Africa.
Empowering Our Community. Shaping the Future of Marketing.
As part of MMA Academy’s ongoing commitment to elevate the marketing and media ecosystem, we are proud to launch the
MMA Academy Whitepaper Series: A curated collection of expert contributions designed to foster shared learning, encourage dialogue, and advance industry-wide understanding of emerging opportunities and challenges.
InMarket’s 2022 Quick-Service Restaurant (QSR) Fidelity Index report takes a look at the quarterly productivity and loyalty to national QSR chains to see how they performed throughout the year.
Download the report now to unlock key insights including:
The quarterly Fidelity Index score for brands like McDonald’s, Wendy’s, and Sonic
The 2022 New Restaurant Fidelity Index score for QSR chains, which looks at the efficiency of chains’ new locations opened in 2022
What chain has the highest percentage of loyal customers.
And more!
Download the report now!
Log in with your MMA membership to gain full access to member research.
InMarket’s 2022 Grocery Fidelity Index reports uncover the quarterly productivity and assess consumer loyalty across major grocers—including H-E-B, Publix, and Kroger—in 2022.
Download the reports today and unlock powerful insights including:
Which grocers were the most productive in 2022
How visitation to new grocery store locations compared to existing store locations in the fourth quarter
What GeoTypes are the most frequent visitors at the top grocery
And more!
Log in with your MMA membership to gain full access to member research.
InMarket’s 2022 Big-Box Fidelity Index report contains key insights on the productivity and efficiency of Big-Box stores, including Walmart, Target, and Costco, and their ability to attract and retain shoppers to their stores.
Download the report now and:
Unlock the 2022 quarterly Fidelity Index scores for brands like Fred Meyer, BJ’s Wholesale Club, and Sam’s Club
See how visitation to new big-box locations compared to existing locations
Access the top GeoType audience segments for brands including Walmart, Costco, and Meijer
And more!
Log in with your MMA membership to gain full access to member research.
With the coronavirus outbreak being first and foremost a humanitarian health challenge, it has also dramatically impacted consumer and retail businesses.
We will be sharing our latest thinking on reimagining your consumer business in the Next Normal, based on latest insights from across the globe. We will share our latest facts and insights on China’s return, how consumers across Asia think about spending on discretionary items, and how to think about a return for your business in the Next Normal.
With the coronavirus outbreak being first and foremost a humanitarian health challenge, it has also dramatically impacted consumer behavior, with potential lasting effects. We will share the latest insights from our consumer sentiment and grocery shopping surveys in Indonesia, China and other Asian markets, and discuss actions that retailers and CPG companies are taking to address the crisis and prepare for the Next Normal.
![[APAC Webinar] Covid-19 Perspectives & Implications for Consumer & Retail by McKinsey in association with MMA](https://mmaglobal.com/files/styles/event_thumbnail/public/default_images/mma-webinars-20221014.jpg?iffv=6MefirTDXiyG&itok=bJ-NHJT9)
