Thursday, June 4, 2020 - 11:30pm ICT to Friday, June 5, 2020 - 12:30am ICT
Influencers are quickly becoming a natural part of marketing budgets, esp. during Covid-19, in which influencer voice becoming the new brand voice with their own inspiration, credibility and authenticity.
Questions to advertisers are no longer questions of whether or not to do Influencer Marketing, but about “How & How much”: How to create an effective Influencer campaign? How to do it at scale? And finally, how to capture the new audiences as the new realities establish?
Thursday, May 21, 2020 - 11:00pm ICT to Friday, May 22, 2020 - 12:00am ICT
Retail businesses have experienced a severe, or potential, impact as a result of COVID-19, especially after WHO declared a global public health emergency and governments announcing social distancing and lockdown.
We would like to share with retail businesses today on our best practices, strategies and resources you can leverage to set up and scale your businesses online especially during & after these unprecedented times.
As we emerge from Covid-19, the world will look very different. Consumer behaviour will have shifted resulting in businesses needing to recalibrate to address these needs.
In an unplugged chat with Rohit Dadwal, Ajit Mohan will discuss
The future is digital. This pandemic has accelerated the consumer journey towards that
The pace at which businesses adopt digital will determine their future success
New models will continue to disrupt and pivot businesses in the digital era. There is No Playbook for that…
Facebook is focused on many efforts to support businesses in responding to COVID-19. In this session we will share insights, learnings & resources on how businesses (small to big) can navigate through the current challenges:
How consumer behaviours have changed in the context of COVID-19
How businesses can respond - best practices & learnings
As people practice physical distancing in different parts of the world, many of us found ourselves more socially connected than ever.
What is remarkable is that we seem to be witnessing a rapid adoption of emerging behaviours much sooner than we would have anticipated such as a significant increase in messaging and Messenger video usage, doubling of FB and IG Live viewing in just a week etc.
This MediaPost article covers AppsFlyer's new product release, Facebook ROI Reports, which will help marketers better calculate the cost of their Facebook campaigns.
Topps, long known as the pre-eminent baseball trading card company, has evolved with the times. For more than two years, Topps Digital has been developing and publishing apps including BUNT, HUDDLE, and KICK.
Featured by Apple as a "Best New App," BUNT is the exclusive digital trading card app of Major League Baseball. The free app, which is monetized through in-app purchases, allows the next generation of baseball fans to collect digital cards and play them during baseball games to earn points in real time.