One of the most valuable components of the mobile marketing revolution, location data has revolutionized marketing outreach by offering an unprecedented advantage for marketers to connect with consumers at the right place and time. Location-based ad targeting alone is slated to be a $9B industry in a matter of a few years.
Agencies are boosting mobile ad spend. In fact, 69% of brand marketers plan to increase mobile advertising in 2013, according to eMarketer. Brands know there’s an opportunity in mobile, but are looking for guidance. Agencies can drive this for them.
Three quarters of mobile consumers surveyed in eight countries would allow their location to be used by brands. Further data from the USA results indicate that social media web site ads are ineffective with 71% responding that they were “not at all likely” or only “somewhat likely” to engage. These and dozens of additional findings from an original consumer survey conducted by Millward Brown for mBlox will be presented, dissected and explored for value.
Join guest speakers Fatemeh Khatibloo, Senior Analyst at Forrester Research, Inc. and Eric Newman, VP of Products & Marketing at Digby as they discuss how to craft a location-based marketing privacy policy that allows you to contextually engage your customers while protecting their personal data. Our guest speakers will show how Loyalty, Transparency, Accountability and Value-Add Services add up to the perfect privacy-friendly mobile application and provide you with best practices to making it happen.
The MMA will host a discussion of the Network Advertising Initiative's recently released Mobile Application Code, which extends the NAI's self-regulatory program into the mobile advertising ecosystem. The discussion will be led by Anthony Prestia, NAI counsel responsible for the development of the NAI mobile compliance program, and Alan Chapell, MMA Privacy Committee Co-Chair and NAI Board Member.
With consumer’s use of mobile devices increasing exponentially, brand advertisers can’t afford to be absent from the medium. In turn, media owners need to ensure they are creating mobile advertising vehicles that support advertiser’s goals. In this web seminar, we’ll cover everything you need to know to tap into the brand advertising opportunity on mobile devices, including:
The tablet advertising landscape is rife with potential, which is why VivaKi’s Pool team, along with 26 advertisers and publishers, spent 14 months with 20 million consumers (nearly one-third of all tablet users) to find the best ways to advertise on this emerging platform. In the process, the team studied 130 tablet ad executions and conducted an amount of unprecedented research in the space.
The MMA location committee was established to give advertisers and their agency and media partners the confidence to invest their ad dollars into a growing new category of mobile ad products and services. This webinar will provide all participants with an overview of the primary activities that the committee is undertaking, including:
Unlocking the power of mobile messaging presents companies with a worthwhile challenge. The mobile channels – SMS, IVR, Push, Twitter, Facebook, Passbook – return significantly more value when integrated across Marketing, Sales, Communications, Support and Operations. Seamlessly developing this requisite integration, however, requires the tactical coordination of ESPs, CRMs, traditional agencies, specialist agencies and specialist technology companies.
As more consumers migrate their online activities to mobile devices, the challenge for brands is to not just be mobile, but to own more “mobile shelf space” than their competitors. While the knee-jerk reaction is to focus solely on app development, apps are just one part of a solid mobile marketing strategy.
