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Q. Joel Rubinson's learnings, analysis/analytics and insights’ appear to confirm decades old research, analytics and insights that The Hendry Company (The Hendry Model) discovered in the 1960’s - 1970's (and since). agree or disagree?

Submitted by Peter Klein on Thu, 10/22/2020 - 05:11

Q. How accurate are mathematically derived "movable middles" (known as "gettables" in The Hendry Model parlance I recall but may be wrong) vs. more in-depth research on positioning ladders/motivating potential for key segments?

Submitted by Peter Klein on Thu, 10/22/2020 - 05:10

Q. How does the Outcomes-Based Planning approach align with Professor Byron Sharp (Director of Ehrenberg-Bass Institute, Author of How Brands Grow: What Marketers Don’t Know)?

Submitted by Peter Klein on Thu, 10/22/2020 - 05:10

PT Dian Mentari Pratama (DM Pratama Group) Indonesia

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MMA Announces 2020 SMARTIES X and North America Shortlist

Includes Incredible Work from Brands Pivoting as a result of Covid-19 and in Support of the Black Lives Matter Movement

New York – October 20, 2020 – Celebrating the talented teams who, even in these uncertain times, have created innovative campaigns that drive business impact, the MMA today announced the shortlist for the 2020 SMARTIES X and North America Awards —the world’s largest mobile marketing awards program.

News Type:

MMA Press Release