What You Need to Know About Cookie-Based Marketing to Thrive in a Future Without It

Related Content

Document

Oct 18, 2024
State of AI in Marketing in Germany 2024

Welcome to the State of AI in Marketing in Germany report, an in-depth exploration of how artificial intelligence (AI) is reshaping the ma…
Document

Jun 25, 2024
State of AI in Marketing in Vietnam 2024

Welcome to the "State of AI in Marketing in Vietnam" report, a comprehensive look at how Artificial Intelligence (AI) is transforming marketing in…
Document

Jun 27, 2024
State of AI in marketing: AI Trends & Actionable Insight

The "State of AI in Marketing 2024" report from MMA Global APAC, in collaboration with Punctuate.Inc provides an in-depth analysis of how businesses…
Document

Nov 25, 2024
E-commerce: Strategic Insights into Vietnamese Shopper and Travel Behaviors in 2024

In today’s rapidly evolving marketing landscape, staying ahead requires collaboration and insights from industry leaders. That’s why ShopBack and the …
Document

Oct 1, 2025
Brand as Performance: Proving Brand Marketing Drives Long-Term Growth

Marketers know brand builds growth—but until now, proof was elusive. The new Brand as Performance (BaP) whitepaper from MMA Global and TransUnion r…
Document

Jun 13, 2024
Debunking the Short and Long-Term Myth of Marketing

The decades-long struggle between pursuing long-term growth and achieving short-term sales is rooted in a myth. Going broad for the brand and…
Document

Nov 21, 2024
Retail Media 2.0 - Moving Up The Funnel

Retail media plays a crucial role across the consumer journey, making it an essential touchpoint for brands to drive both awareness and conversion.…
Document

Apr 15, 2024
Aligning Engagement Metrics in Advertising

In the dynamic realm of digital advertising, the Modern Marketing Association (MMA) embarked on a pioneering project with the aim to standardize…
Document

Jan 30, 2024
A new model for optimal advertising impression allocation across consumer segments

With conflicting recommendations and marketer practices about advertising impression allocation approaches (ie ‘the media strategy’), from approaches …
Webinar

Jan 24, 2025
Beyond the Logo: Modern Sports Marketing Measurement for Today's Brand Leaders

Today’s sports sponsorships are far from the original logo slap. Sponsorship is now a highly effective channel for growing brands through authentic c…
Webinar

Nov 25, 2024
Hidden Treasures of Measuring Brand: Illuminating how Advertising Affects Long-Term Growth

This webinar will tackle the ongoing debate between brand-building and performance-driven marketing, focusing on the attribution and measurement…

What You Need to Know About Cookie-Based Marketing to Thrive in a Future Without It

Related Content

Document

State of AI in Marketing in Germany 2024

Document

State of AI in Marketing in Vietnam 2024

Document

State of AI in marketing: AI Trends & Actionable Insight

Document

E-commerce: Strategic Insights into Vietnamese Shopper and Travel Behaviors in 2024

Document

Brand as Performance: Proving Brand Marketing Drives Long-Term Growth

Document

Debunking the Short and Long-Term Myth of Marketing

Document

Retail Media 2.0 - Moving Up The Funnel

Document

Aligning Engagement Metrics in Advertising

Document

A new model for optimal advertising impression allocation across consumer segments

Webinar

Beyond the Logo: Modern Sports Marketing Measurement for Today's Brand Leaders

Webinar

Hidden Treasures of Measuring Brand: Illuminating how Advertising Affects Long-Term Growth

Get News from the Alliance

What We Do

How to Engage

More

Join the Alliance