SMARTIES™ 2026 Jury Applications & Nominations
Global | Europe | DACH
The Global Standard for Marketing Excellence.
SMARTIES™ honours the most effective, creative and innovative marketing campaigns across the digital landscape, recognising work that drives measurable business impact.
We are inviting senior marketers and industry leaders to nominate themselves or another qualified leader for SMARTIES™ Jury consideration across the Global, Europe and DACH programmes.
Why join the SMARTIES™ Jury?
Help shape the future of marketing excellence.
As a SMARTIES™ Juror, you will join a select group of senior industry leaders responsible for recognising the campaigns, innovations and ideas setting the standard for modern marketing.
- Gain early visibility into the most innovative and effective work across the industry.
- Help define the benchmark for marketing excellence and business impact.
- Exchange perspectives with senior leaders from leading brands, agencies, media companies and technology platforms.
- Influence which campaigns and teams receive industry recognition.
- Be recognised as a trusted industry voice helping shape the future of marketing.
Choose the right SMARTIES™ Jury opportunity
Use this form to nominate yourself or another senior leader for SMARTIES™ Jury consideration across the Global, Europe or DACH programmes.
You will be able to indicate your preferred jury route, including Qualifying Jury or Grand Jury, and share the nominee’s experience, expertise and availability.
If you are unsure which jury is the best fit, select the option for MMA to recommend the most appropriate route based on the nominee’s profile.
Qualifying Jury vs Grand Jury
| Criteria | Qualifying Jury | Grand Jury |
|---|---|---|
| Best suited for | Senior industry leaders from brands, agencies, technology providers, media, publishers and related marketing disciplines. | C-level brand-side marketers and senior marketing leaders with strategic decision-making experience. |
| Recommended seniority | Minimum 10 years of seniority. | Minimum 15 years of seniority. |
| Role in judging | Reviews submissions online and helps determine the top eligible entries for shortlisting. | Reviews shortlisted finalists online, joins jury discussion where required and helps decide which awards are given. |
| Participation format | Online judging. | Online judging plus, where applicable, a final jury meeting or Jury Day. |
| Global dates | 1 Aug to 1 Sept 2026 | Online Review: 15 October to 18 October 2026 Jury Days: 21, 22, 26 & 28 October 2026 | 8:00am to 1:00pm EST | Online |
| Europe dates | 18 Sept to 1 Oct 2026 | Online Review: 2 October to 17 October 2026 Jury Day: 5 November 2026 | London, UK |
| DACH dates | 18 Sept to 1 Oct 2026 | Online Review: 2 October to 14 October 2026 Jury Day: 15 October 2026 | Berlin, Germany |
| Core expectations | Score assigned entries, apply judging criteria fairly, declare conflicts and maintain confidentiality. | Score all assigned shortlisted entries before the jury meeting, join final discussions where required, declare conflicts and maintain confidentiality. |
What jurors evaluate
Jurors assess campaigns and solutions against SMARTIES™ judging principles, with a focus on:
- Strategy
- Execution
- Creativity and innovation
- Media effectiveness
- Measurable business impact
- Quality and strength of evidence
Important rules
- Jurors must remain objective, independent and confidential throughout the process.
- Jurors cannot judge entries where they have a conflict of interest.
- Qualifying Jury Members must complete enough assigned scoring to be recognised as part of the jury.
- Grand Jury Members must complete all assigned shortlisted scoring before the jury meeting, excluding conflicts.
- Final jury selection is made by MMA and the relevant Advisory Council.
- Completing this form does not guarantee jury placement.
Questions?
For Europe queries, contact Laura Coyle, SMARTIES™ Europe Awards Programme Director, at [email protected].
For DACH queries, contact Şiler Sevinç, SMARTIES™ DACH Awards Programme Director, at [email protected].
Ready to apply or nominate?
Please complete the form below to nominate yourself or another senior leader for SMARTIES™ Jury consideration.