What are the differences between in-app and mobile web ad inventory? How can creative formats be leveraged to make the most of the mobile environment? And how might video playback experiences in mobile affect KPIs?
Eight Takeaways From the Webinar “Rewarded Video – Make Your Brand the Hero”
During this MMA webinar on May 17, 2018, King’s Global VP/Ad Product Melissa Stein, and Head of Measurement and Insights Jonathan Stringfield, laid out the case for advertisers to embrace rewarded video as a way to achieve high engagement and valuable interactions from mobile gamers and other mobile consumers. (Rewarded video gives the consumer some form of value in exchange for watching an ad.) Here are eight takeaways:
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As video has emerged as one of mobile’s most engaging ways to reach consumers, the number of video formats and features has exploded.
But along with innovation, there’s confusion, which is why the MMA and its Mobile Video Committee have created The Buyers’ Lexicon for Mobile Video.
Featuring input from some of mobile video’s key players, it’s a handy reference guide that will help buyers understand this exploding, and complex, space. The Lexicon includes definitions and visuals of more than two dozen video placements, features and playback options. You’ll learn:
There is a popular saying in adland - the only thing that works in a video is the skip button.
Today, a marketer has access to many kinds of videos – Facebook Live, YouTube, Vine, Instagram Stories, even TVCs. The key question is: how much of an ad really makes a difference? Are the 3 seconds before the "Skip ad" even viewed? And if they are, does it grab the user attention afterwards? Once the ad is completed, does it lead the user to other actions like "buy now" or "know more" or "avail a voucher".
