Pot Noodle Case Study

Media Objectives
The Pot Noodle objectives were to target 18-25 year old ‘retrosexual’ males in the masses across Northern regions. Through BlisMobile Northern rail networks males from such demographics were easily targeted with a branded gaming application.
Pot Noodle’s clear aim and objective is to also refresh a saturated strong brand.
Pot Noodle was also drawn to the idea that the campaign could turn into a viral opportunity of consumers sharing content.

BlisMobile
After initial trials with BlisMobile, at London Victoria rail station, Pot Noodle rolled-out to the following major mainline railway stations:

• London Victoria
• Manchester
• Leeds
• Newcastle

A Pot noodle branded classic space invaders application was designed by BlisMobile to target the “pot noodle consumer”. The clear call to action was advertised on the digital transvision screen, displaying a moving display of pot noodle ambassadors and an invite for viewers to download the free gaming application. The Transvision media was a value add to the campaign as PotNoodle were only paying per successful download.

Benefits to Pot Noodle

• Relevant and entertaining content for Pot Noodle’s target market, content helped to engage the brand with the consumer.
• Reaching the audience in a fun way.
• Provided the viral opportunity around the branded game.

Results
There was a fantastic response to the content provided; Pot Noodle received just over 95,000 downloads over a 4 week period. A great success rate across the major BlisMobile rail networks, the client was very happy with these results.