February 26, 2009
PROJECT
Outside Lands Music Festival at Golden Gate Park from August 22nd – 24th 2008
OBJECTIVE
Enable festival attendees to search for artist lineup, location details and timing while at the event
OVERVIEW
Textopoly conceived, implemented and launched a strategic SMS campaign which allowed attendees to search for artist lineup, location details and timing while at the event from their mobile phones! The user received artist lineup, stage information, location, and timing information via text. Users text in “5pm” on a the first day of this three-day event, and the platform recognized the date, and sent back the schedule for 5pm on August 22nd. If the user would text “5pm” on day 2, then our system would send back the correct schedule for August 23rd. This adaptive technology showed to be efficient, effective, and flawless!
MARKET
San Francisco, California
RESULTS
Over 3,000 texts in only 3 days