Lex’s career has spanned the growth of the web from the 56k modem to 5G, mobile, and has covered North America, Europe, the Middle East and Asia Pacific.

Lex is the Chief Marketing & Digital Officer for L’Oréal South Asia Pacific, Middle East & North Africa Region (SAPMENA). Prior to this role, Lex was the CMO for the UK & Ireland, held roles in the Western Europe Zone and was Chief Digital Officer for the L’Oréal Middle East and Africa Region.

The CDMO team in the SAPMENA region has a broad reach covering deep expertise in media, data and technology as well as consumer and market intelligence – and the key responsibility today of accelerating the transformation of the eCommerce business and continuing to remain the leaders in marketing innovation.

Prior to L’Oréal, Lex was with McDonald’s and Facebook. He is a recovered ad-man having spent over 10 years in the agency world, with both WPP and Publicis – his last role was Regional Director for Digital Strategy & Innovation for Leo Burnett MENA.

Alongside his day job, Lex is a board member of MMA Global for EMEA and the Oxford Saïd Future of Marketing Initiative, a Fellow of The Marketing Academy and The Chartered Institute of Marketing; he is also committed to giving back and using his skills for good; as an adviser to multiple start-ups, and part of The School of Marketing mentoring programme.

Father of 3 girls, he is a #DigitalNative, Global #geek, and a #Parisian. He balances time between work, the web and family – almost always on his phone.