Prior to joining MMA, Giovanni Romero supported portfolio companies at Providence Equity Partners, focusing on delivering incremental value through data, analytics, technological change & AI.

Previously, he was the Global Chief Business Intelligence and Analytics Officer at Mindshare, where he built the global business consulting and analytics practice for over a decade.

Earlier in his career he was a specialist consultant in the marketing practice at McKinsey & Company.

He has extensive expertise in digital transformation, product lifecycle management, cloud platforms and infrastructure, applied analytics, ML/AI, generative AI, and growth generation. His experience in marketing specifically covers technical domains such as market research, pricing, media planning, and buying strategy. His work significantly intersects with MMA’s core focus areas, including measurement, attribution, and applied AI.

Giovanni studied Economics and Business at Andes University in Colombia and completed a Master’s in Economics from York University in Toronto. He also completed coursework as a Ph.D. candidate in Economics at the University of Toronto.