MObile Advertising, MOre Money: Dissecting Next Generation MNO Advertising Models

Suffering from a devalued proposition and diminished audience via traditional media, advertisers are shopping around for better promotional avenues. For brands that have recently discovered the power of the World Wide Web, the leap of imagination to mobile is not a hard one to make. Still, the potential of this opportunity, and the business models that would make mobile advertising work remain difficult to fully grasp. Pyramid Research's latest report, MObile Advertising, MOre Money: Dissecting Next Generation MNO Advertising Models, analyzes which players have long-term potential, and which are unlikely to survive - unless they take action. Pyramid's researchers examine:<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

• How will "pull" mobile media capture ad spend without alienating subscribers?
• What will the global mobile advertising market be worth in 2011?
• What markets and regions will see the biggest share of that revenue, and why?
• Which parties in the value chain will remain a driving force in the industry, and which will become obsolete?
• Is mobile advertising intrusion marketing? Or is it the most responsive, cost-effective form of direct to consumer marketing yet?