The Mobile Advertising and Marketing Revolution Report by Analysys Discount

Report title: The Mobile Advertising and Marketing Revolution
Publisher: Analysys Research

Advertisers, ad servers, handset manufacturers and the consumer could all benefit from greater operator involvement in mobile advertising. Because mobile operators have access to such a wealth of data they can facilitate market segmentation to an unprecedented level of detail. Mobile advertising could therefore allow advertisers to carry out much more highly targeted advertising campaigns than have traditionally been possible. Mobile advertising could – if implemented correctly – provide consumers with advertisements tailored to their interests, as well as extra services and content at little or no cost. Mobile advertising has the potential to benefit all parties concerned, but those who move first stand to gain the most.
This report presents the value chains involved in mobile advertising and explains how operators can avoid disintermediation, improve on the Internet advertising model and maximise their share of total mobile advertising revenue; while at the same time maximising revenues for the other players involved. The report shows how effective mobile advertising strategies can be implemented in a way that would benefit operators, advertisers and consumers alike.

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