Mobile Commerce | MMA Global
  2. Mobile Commerce
  2. Mobile Commerce

Mobile Commerce

MOBILE COMMERCE COMMITTEE

The Mobile Commerce Committee is chartered with developing best practices and guidelines in regards to mobile commerce initiatives. The ultimate goal of the committee is to, eventually, enable a simple, consistent and compatible consumer experiences across all carriers. The committee will establish balanced guidelines that encourage brand, retail and media adoption to drive consumption.

The goal of the committee will be to establish a consortium with the carriers to provide fair mobile commerce with high quality controls for all players in the ecosystem.

Mobile Commerce is supported by the following sub-committees:

  • Mobile Coupons
  • 2D Barcodes

RECENT PUBLICATIONS

Mobile Couponing Guidelines (v1.2) (March 2011)

Created by the MMA’s Mobile Couponing Task Force, part of the MMA Mobile Commerce Committee, co-chaired by Mobile Dreams Factory and Inmar, and including Cellfire, Infinian and Verizon Wireless, the document is designed to provide marketers, merchants, wireless carriers and other ecosystem members with an industry-standard framework for using mobile coupons and rebates to increase sales and promote consumer loyalty.

Definition of Mobile Commerce (May 2010)

The definition and scope of Mobile Commerce as defined by the Mobile Commerce committee.

Mobile Banking Overview (January 2009)*
An introduction to mobile banking across five primary mobile channels with advantages and disadvantages of each; SMS, Mobile Client Applications, Mobile Internet and two hybrids, WAP Push and Secure SMS.
 

Introduction to Mobile Coupons (September 2007)*
An introduction to launch and process mobile couponing campaigns efficiently.

*To open document: Left click to open, or right click and "Save As" to save file.

 

CO-CHAIRS

The Mobile Commerce Committee is chaired by:

  • Mark Kaplan, Gem Strategy

 

COMMITTEE FORUMS (MEMBERS ONLY*)

For additional information, and ongoing activity, please select from the links below.

* You must be logged in with your MMA Member name and password.

Mobile Commerce Committee Forum 

- Mobile Coupons Committee Forum 

 

For information on all committee initiatives, please contact [email protected].