Mobile Commerce

Mobile Commerce is the one or two-way exchange of value facilitated by a mobile consumer electronic device (e.g. mobile handset) which is enabled by wireless technologies and communication networks.

Exchanges of Value can be for:

Purchase of goods or services (Digital Content, Physical Goods, etc.)

 Perishable goods (Tickets, Vouchers, etc.) Services (Remittances, Bill Payment, etc.)

 Transfer of value or money (e.g. Person to Person, Donations, Other)

Types of Consumer Value form factors may include:

Credit Account (e.g. Credit Card, Bill Me Later, Carrier Statement)

Bank Account (e.g. Debit Card, Person to Person, Automated Clearing House)

Stored Value (e.g. Gift Card, Prepaid, Airtime, Points, Rewards, Other)

Discounts (e.g.Coupons, Rebates)

Promotional/free (e.g. samples, test drives, etc.)

Mobile Technologies may include:

Messaging unique to Mobile (e.g. SMS, IM, MMS)

Mobile Client Applications (e.g. iPhone, Android, Brew, Java, etc.)

Proximity Communication Technologies (e.g. Bluetooth, RFID/NFC)

Mobile Voice (e.g. Interactive Voice Response)

Mobile Display (e.g. 2D Barcode)