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Announcements
Certified Mobile Marketer Program: MMA Track - Tier 1
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2009 MMA Global Mobile Marketing Award WinnersThe MMA announced the winners of its Fifth Annual Global Mobile Marketing Awards during the Annual Dinner and Awards Ceremony on November 17 at the Mobile Marketing Forum in Los Angeles.
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Case Studies
Research
Articles
Education
Code of Conduct for Mobile Marketing*
Consumer privacy standards when marketing to the mobile phone.
Consumer Best Practices (United States)*
A compilation of accepted industry practices, wireless carrier policies and regulatory guidance.
Mobile Advertising Guidelines*
Global mobile advertising formats and best practices for display and messaging.
Mobile Marketing Industry Glossary*
A common set of terms and definitions applicable to mobile advertising and marketing.
*To open documents: Left click to open, or right click and "Save As" to save specific file.








The MMA announced the launch of its Certified Mobile Marketer Program: MMA Track, designed to provide marketers with the fundamental skills and knowledge that are critical for success in mobile marketing. Open to individuals and organizations of all skill levels, the program is a unique, intensive opportunity to master industry terminology, budgeting and financial planning for mobile campaigns, regulatory requirements and industry best practices in mobile marketing. 

