Announcements

Certified Mobile Marketer Program: MMA Track - Tier 1

The MMA announced the launch of its Certified Mobile Marketer Program: MMA Track, designed to provide marketers with the fundamental skills and knowledge that are critical for success in mobile marketing. Open to individuals and organizations of all skill levels, the program is a unique, intensive opportunity to master industry terminology, budgeting and financial planning for mobile campaigns, regulatory requirements and industry best practices in mobile marketing.  Learn more

 

2009 MMA Global Mobile Marketing Award Winners

The MMA announced the winners of its Fifth Annual Global Mobile Marketing Awards during the Annual Dinner and Awards Ceremony on November 17 at the Mobile Marketing Forum in Los Angeles.

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Case Studies

Resistance: Resistance II Case Study (AdMob)
For the launch of their game, Resistance 2, Sony PlayStation worked with the agency Deutsch to create a mobile campaign to engage their audience of males 18-24.
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Autoweek iPhone App Case Study from AdMob
AutoWeek is a traditional media publisher that recognized the necessity of engaging their users in mobile and reaching new users through this next gen media platform.
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Articles

Mobile Marketing Tips: Sharing best practices to help your business grow
This mobile marketing guide is more of a “why get involved” rather than a “how to” because mobile marketing is so new and evolving so fast, we’re still learning.
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Education

Code of Conduct for Mobile Marketing*
Consumer privacy standards when marketing to the mobile phone.

Consumer Best Practices (United States)*
A compilation of accepted industry practices, wireless carrier policies and regulatory guidance.

Mobile Advertising Guidelines*
Global mobile advertising formats and best practices for display and messaging.

Mobile Marketing Industry Glossary*
A common set of terms and definitions applicable to mobile advertising and marketing.

*To open documents: Left click to open, or right click and "Save As" to save specific file. 

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