Announcements

MMA Announces Repositioning

Repositioning creates new member benefits and redefines the MMA’s role in promoting and enabling the global mobile marketing opportunity

The MMA announced a repositioning to enhance the MMA’s effectiveness at the global, regional and national levels, and to create additional membership benefits. The repositioning is based on feedback from a survey of members and non-member companies, across four regions, representing all players in the mobile marketing value chain; on a global market assessment, its challenges and its opportunities; and the expanded MMA global presence.  The objective was to identify ways that the organization could evolve to better meet members’ needs and provide greater visibility for the mobile marketing opportunity. Read more

Certified Mobile Marketer Program: MMA Track - Tier 1

The MMA announced the launch of its Certified Mobile Marketer Program: MMA Track, designed to provide marketers with the fundamental skills and knowledge that are critical for success in mobile marketing. Open to individuals and organizations of all skill levels, the program is a unique, intensive opportunity to master industry terminology, budgeting and financial planning for mobile campaigns, regulatory requirements and industry best practices in mobile marketing.  Learn more



Featured Case Study: Intel and Microsoft Mobile Advertising

Intel, the world leader in silicon innovation, develops technologies, products, and initiatives to continually advance how people work and live.

Campaign Objectives:
Intel taps Microsoft’s Bing for mobile to drive results that prove more efficient than desktop search

Execution and Use of Media:
In response to Intel’s objectives, Covario and Bing for mobile developed a search campaign that used a combination of exact and broad match search terms that drove users to the brand’s mobile web site.

Results:
Bing for mobile’s cost per click is 40% more cost efficient than online search.

Read More

 

Case Studies

Harley-Davidson Extends Brand Loyalty Through Mobile
The Fort Thunder Harley-Davidson and Central Texas Harley-Davidson dealerships wanted to create an integrated Mobile Marketing strategy to expand the brand of Harley-Davidson to a new demographic.
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fring employs Google’s AdSense for Mobile Applications
fring looked to Google AdSense for Mobile Applications (AFMA) to help them to capture the growing advertiser spend on high-end mobile devices like the iPhone and Android.
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Research

Smaato Whitepaper: The Mobile Advertising Ecosystem
This whitepaper aims to deliver a high level overview about the mobile advertising ecosystem. It describes the different segments of the mobile advertising market as well as provides some insights on the different players and processes of the mobile advertising value chain.
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Articles

Mobile Data Mediation - profiting from the exponential increase in mobile data use
The growth of mobile data services has taken a significant upward jump around the world. Operators are increasingly seeing demand for data services such as personal GPS systems, social networking, mobile Internet, and location based services to compete with core voice and messaging traffic.
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Education

Code of Conduct for Mobile Marketing*
Consumer privacy standards when marketing to the mobile phone.

Consumer Best Practices (United States)*
A compilation of accepted industry practices, wireless carrier policies and regulatory guidance.

Mobile Advertising Guidelines*
Global mobile advertising formats and best practices for display and messaging.

Mobile Marketing Industry Glossary*
A common set of terms and definitions applicable to mobile advertising and marketing.

*To open documents: Left click to open, or right click and "Save As" to save specific file. 

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