Announcements

Mobile Marketing Association Announces 2009 Global Award Finalists

The Mobile Marketing Association (MMA), a global organization leading the way in promoting the development and sustainability of mobile marketing, today announced the finalists for its Fifth Annual Global Mobile Marketing Awards. As the MMA’s highest honors, these awards recognize companies and their campaigns for spearheading the adoption of the mobile channel for marketing purposes.

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Mobile Marketing Forum Los Angeles - November 17 

The MMA Forum Los Angeles is a unique event for the mobile community, as it hosts the Annual MMA Global Awards Ceremony and Dinner and brings together attendees from agencies, brands, carriers and other members of the global mobile marketing ecosystem. The annual event features a wide variety of keynotes, panels and presentations discussing the latest technology developments, case studies, and innovative ways of using the mobile channel to extend the reach and effectiveness of marketing campaigns.

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International Journal of Mobile Marketing is Released!

The MMA is happy to introduce a new digital way to purchase and read your International Journal of Mobile Marketing! Download an electronic copy today, single articles and full journal downloads are now available.

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Case Studies

Yamaha WaterCraft Case Study
Yamaha WaterCraft SMS's objective was to extend the reach, effectiveness, and penetration of Yamaha’s messages across new media outlets, and new consumer consumption models.
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Behavioural targeting pays off (Yonder Mobile Media)
With the objective of achieving sustained economic growth and prosperity Progressive Business Forum turned to Yonder Media to develop and execute a mobile campaign that created ongoing dialogue between the business community and the country's policymakers.
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Research

MMA Consumer Briefing October 2009
Leveraging Luth Research’s online panel, SurveySavvy™, this SavvyQuest™ omnibus survey of US adult consumers was run from October 13 to October 16, 2009, with 1150 completes (including 102 non cell phone owners). Respondents who owned a cell phone participated in the full length of the study.
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Articles

A Marketer’s Perspective on Mobile Tagging Technology
Mobile tagging is the category term for the creation and rendering of a two-dimensional bar code that is a link to an online experience, accessed through a mobile device. Each 2-D code, or tag, is encoded with specific information such as a Web URL, a phone number, or a person’s contact information.
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Education

Code of Conduct for Mobile Marketing*
Consumer privacy standards when marketing to the mobile phone.

Consumer Best Practices (United States)*
A compilation of accepted industry practices, wireless carrier policies and regulatory guidance.

Mobile Advertising Guidelines*
Global mobile advertising formats and best practices for display and messaging.

Mobile Marketing Industry Glossary*
A common set of terms and definitions applicable to mobile advertising and marketing.

*To open documents: Left click to open, or right click and "Save As" to save specific file. 

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