Announcements

MMA ANNOUNCES LAUNCH OF 2010 AWARDS PROGRAM

MMA’s annual Awards program acknowledges the industry’s best and brightest – submit your nominations today!

Nominations for the 2010 MMA Awards are now open!  Each year, the Mobile Marketing Association (MMA) honors leaders and innovators in the mobile marketing industry for their commitment to driving the industry forward. As the mobile marketing industry’s highest honor, the MMA Awards recognize companies and their campaigns for spearheading the adoption of the mobile channel for marketing purposes.

Deadline to submit your nominations is August 20.

Call for Judges:  The MMA Awards Selection Committee is comprised of a who’s who of the wireless industry.  Judges bring with them unparalleled expertise and a commitment to advancing the use of the mobile channel.  If you would like to be considered as a judge, please send an email communicating your interest and a brief bio to awards@mmaglobal.com.

To learn more and nominate your best work, go to https://mmaglobal.com/awards.

Certified Mobile Marketer Program: MMA Track - Tier 1

The MMA announced the launch of its Certified Mobile Marketer Program: MMA Track, designed to provide marketers with the fundamental skills and knowledge that are critical for success in mobile marketing. Open to individuals and organizations of all skill levels, the program is a unique, intensive opportunity to master industry terminology, budgeting and financial planning for mobile campaigns, regulatory requirements and industry best practices in mobile marketing.  Learn more



Featured Case Study: Ice.com and Microsoft Mobile Advertising

Ice.com is a leading online jeweler that has been satisfying customers with diamond, pearl and gemstone jewelry since 1999.

Campaign Objectives:
Ice.com taps Microsoft Mobile Advertising to drive cost efficient sales leads around Mother’s Day.

Execution and Use of Media:
In response to Ice.com’s objectives, Microsoft Mobile Advertising developed a performance based media campaign that drove users to the brands mobile web site. The mobile site, built by Microsoft, allowed consumers to view the Top 10 Mother’s Day Gifts, Call Ice.com, Subscribe to Ice.com and Send the link to a friend.

Results:
Microsoft Mobile drove huge volume during the 12 day campaign, delivering over 100,000 clicks to the Ice.com Mobile Web site.

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Case Studies

Verizon Wireless Sees Over 150,000 Scans of ScanLife QR Codes
Verizon teamed up with ScanLife to promote the wide variety of apps available using the DROID devices. “QR” Codes were placed throughout an integrated campaign which included print ads, in-store displays, direct mail, websites, and even iPad ads.
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AdMob Case Study: Flixster
Movies by Flixster is a comprehensive movie app for the iPhone or iPod touch with over 6 million downloads since release, making it consistently the highest ranked movie application in the App Store.
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Research

MMA-Luth July 2010 US Mobile Consumer Briefing: Mobile Response
Which types of media work best for mobile response ads? Which response method would mobile users prefer to use to respond to an ad with their mobile phone? These questions were addressed in this July 2010 Mobile Consumer Briefing.
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Articles

Cell Phones and Wallets, It’s Personal
Mobile marketing, done well, is a very personal experience. It’s a conversation between the marketer and an individual consumer who has given permission to the marketer to reach them via a very personal piece of technology.
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Education

Code of Conduct for Mobile Marketing*
Consumer privacy standards when marketing to the mobile phone.

Consumer Best Practices (United States)*
A compilation of accepted industry practices, wireless carrier policies and regulatory guidance.

Mobile Advertising Guidelines*
Global mobile advertising formats and best practices for display and messaging.

Mobile Marketing Industry Glossary*
A common set of terms and definitions applicable to mobile advertising and marketing.

*To open documents: Left click to open, or right click and "Save As" to save specific file. 

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