SMS Spam Study

"A consortium representing industry and academia recently announced the results of the first collaborative empirical global study on mobile spam, entitled "Insights into Mobile Spam". The study was conducted in a joint collaboration between the International Telecommunication Union (ITU) (www.itu.int), the University of St.Gallen, Switzerland (www.mcm.unisg.ch), other leading international Universities and bmd wireless (www.bmdwireless.com), an Intrado subsidiary (NASDAQ: TRDO).

The objective of the study was to analyze differences in the perception of mobile spam issues between consumers and mobile network operators and assess how well the problem is being managed. The study also documents the effects of mobile spam on consumers and network operators and identifies regional variations from Central Europe, North America, and Southeast Asia.

Results show that spam - a well known problem from the Internet and e-mail world - will increasingly infect the mobile world. The survey indicates that more than 8 in 10 mobile phone users surveyed have received unsolicited messages and are more likely to change their operator than their mobile number to fight the problem. Consumers perceive mobile marketing messages from wireless operators also as mobile spam. With complaints about mobile phone spam on the rise, both consumers and businesses see wireless operator self-regulation as the most important action against unsolicited mobile messages or spam.

If you would like to learn more about the empirical study or order "Insights into Mobile Spam", please visit www.mobilespam.org or contact Torsten Brodt ([email protected])."