Agenda | MMA / Marketing + Media Alliance

Agenda

Tuesday, April 16, 2019

9.00 – 9.45 Networking

Credenciamento e café / Registration and coffee

Networking Area
9.45 – 9.50 Standard

Abertura e boas vindas / Opening remarks

Main Stage

Fabiano Lobo, Managing Director LATAM

Fabiano Lobo
CEO LATAM
MMA
9.50 – 10.00 Standard

Mobile Cognition Research: consumer attention must be earned, not bought / Pesquisa Mobile Cognition: a atenção do consumidor deve ser conquistada, e não comprada

Main Stage
Greg Stuart
CEO
Marketing + Media Alliance (MMA)
10.00 – 10.30 Standard

Destination Marketing - O futuro do Mobile Marketing / Destination Marketing - The future of Mobile Marketing

Main Stage
Leandro Esposito
Gerente Geral Brasil
Waze
Flávia Pini
CMO
FX Retail Analytics
Rita Coelho
Gerente de Comunicação e Marketing
Hering
In Partnership With:
10.30 – 11.00 Standard

O poder do video no mobile / The power of mobile video

Main Stage
Lucas Amadeu
General Manager
Vivo Ads
Bruna Croce
Diretora de Mídia
Blinks
Vanessa Doti
Brand Manager H2OH!
Pepsico
Thiago Nori
Head de Marketing Pepsi e H2OH
Pepsico
In Partnership With:
11.00 – 11.30 Standard

Case Studies

Main Stage

Case Burger King: #BKFriday / Case Study Burger King: #BKFriday

Leila Guimarães
Managing Director
Adsmovil
Thais Souza Nicolau
Head of Communication
Burger King
In Partnership With:

Case: Hoteis.com / Case Study: Hoteis.com

Patricia Prates
CMO Brasil
Rappi
Leila Guimarães
Managing Director
Adsmovil
In Partnership With:
11.30 – 12.00 Standard

Por que as Transformações Digitais Falham? / Why Digital Transformations Fail?

Main Stage
Michael Leadbetter
Founder & CEO
Pivot Factory
Francesco Simeone
CGO Global & Managing Director Brazil
Logan
In Partnership With:
12.00 – 12.25 Standard

Fake News na era mobile / Fake News in mobile era

Main Stage
Marcia Menezes
Diretora G1
TV Globo
Flavia Molina
CMO
Domino's Pizza
In Partnership With:
12.30 – 13.55 Standard

Almoço / Lunch

Networking Area
13.55 – 14.00 Remarks

Abertura tarde / Afternoon opening remarks

Main Stage
Thais Schauff
VP de Operações LATAM
MMA
14.00 – 14.15 Standard

Mais rapidez, mais resultados / Faster, more results

Main Stage

Todo esforço de comunicação pode ser perdido por um tempo de carregamento ruim. Mais de 50% dos brasileiros abandonam um site mobile que demore mais de 3 segundos para carregar e 1 segundo de atraso pode impactar em até 20% as conversões. Não tem chatbot, funcionalidade ou promoção que ajude a recuperar esses potenciais consumidores, por isso, uma boa velocidade de carregamento deve ser sua primeira prioridade em mobile. A ClickBus, em conjunto com o Google, explica como ganhou esses consumidores construindo um site com excelência no tempo de carregamento, gerando mais resultado para o negócio e criando experiências incríveis.

Marina Proença
COO
ClickBus
Rafael Russo
Head of Product & Performance
Google
14.15 – 14.35 Standard

"Initiative for Real Growth" em 7 passos / The Initiative for Real Growth in 7 steps

Main Stage
Frank van den Driest
CSO
Kantar Consulting
14.30 – 16.30 Standard

Knowledge Sessions

Knowledge Room 1 - Disrupting Journey and Destination - Uma discussão inspiradora sobre a sinergia entre OOH e Mobile Marketing

Eduardo Paraske
Head of Marketing
Waze
Ana Carolina Santos
Communication Manager
The Coca-Cola Company
Eduardo Alvarenga
CEO
Elemidia
Stella Lopes
Head of Media
Ambev
Denise Carvalho
Gerente de Inovação e Mídia Integrada
Claro Brasil
In Partnership With:

Knowledge Room 2 - Mobile Growth & Measure" - Como posicionar seu app no centro de seus esforços de marketing e criar um relacionamento one-to-one com consumidores em escala + Sorteio Applewatch / Applewatch giveaway

2:30pm  - Applift:  A Jornada de Mobile Advertising: Branding, Performance e Retenção
 
3:30pm - AppsFlyer - Why Apps Fail? Lessons from the winners.
 
3:30pm - AppsFlyer - Strategically positioning mobile: How brands are adopting Mobile and position at the center of their business strategy
 
4:00pm - AppsFlyer - People-Based Attribution: It's an Evolution, Not a Revolution
Flavio Levi
Sales Manager Latam
Appsflyer
Marcus Imaizumi
Head of Latam
Applift
Gabriel Sampaio
Head of Growth
Rappi
Vivian Reis
Marketing & Digital Media
Raízen
Ricardo Araujo
Customer Success Manager
Appsflyer
Luiz Lima
Sales Executive
Appsflyer
Francisco Neto
Gerente de Marketing de Performance
Bradesco
Marlon Luft
Marketing Manager Latam
Appsflyer
In Partnership With:
14.30 – 16.30 Standard

Workshop - Transformações Digitais / Digital Transformations

Room 1
Michael Leadbetter
Founder & CEO
Pivot Factory
14.35 – 14.50 Standard

Da América Latina para o mundo: Case Mercado Livre / Case Study Mercado Livre: From Latin America to the world

Main Stage
Daniel Aguiar
Diretor de Marketing
Mercado Livre
In Partnership With:
14.50 – 15.05 Standard

Case Study Diageo

Main Stage
Celia Goldstein
General Manager Brazil
Amazon Ads
Amanda Maniero
Brand Manager
Diageo
André Zanin
Marketing Head
Diageo
In Partnership With:
15.05 – 15.30 Standard

Blockchain além da tendência / Blockchain beyond the hype

Main Stage
Brian Behlendorf
Executive Director
Hyperledger
Roberto Machado
CEO
Betablocks
15.30 – 15.45 Standard

Case GM - Mobile first and AR

Main Stage
Bruno Campos
Media & Digital Director
General Motors
15.45 – 16.00 Standard

Como a Dafiti blindou seu investimento publicitário contra a fraude / How Dafiti shielded marketing investment against fraud

Main Stage
Felipe Maciel
Performance Marketing Manager
Dafiti
Ricardo Feldman
Sales Director Latam
Adjust
In Partnership With:
15.45 – 16.30 Standard

Workshop - Exchange session Blockchain

Room 2
Brian Behlendorf
Executive Director
Hyperledger
Roberto Machado
CEO
Betablocks
16.00 – 16.15 Standard

Como o varejo tem inovado com tecnologia de localização / How retail has innovated with location technology

Main Stage
Pricila Ricca
Digital Marketing Manager
Sodimac
Henrique Collor
Value Creation Director
Rede TV
In Partnership With:
16.15 AM – 16.30 AM Standard

Case Alelo: construindo o futuro no presente / Case Study Alelo: building tomorrow now

Main Stage
Demetrio Teodorov
Futurista e Superintendente de Inovação
Alelo
16.30 – 16.45 Standard

IA: o que podemos aprender com a Bia / AI: what we can learn from Bia

Main Stage
Marcelo Camara
Líder de Inteligência Artificial e Pesquisa
Bradesco
16.45 – 17.00 Standard

Como o iFood está transformando o WhatsApp em seu principal canal de comunicação / How iFood is turning WhatsApp into its main communication channel

Main Stage
Lucas Anselmo
Head of Product & Restaurants
Ifood
17.00 – 17.05 Standard

Encerramento e sorteio do iPhoneX / Final remarks and iPhoneX giveaway

Main Stage
17.05 – 19.00 Standard

Coquetel / Cocktail

Networking Area