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In a first-of-its-kind effort to launch an industry initiative, the MMA featured a subject matter expert to enlighten and inspire MMA members who have joined this new program. Walmart’s Senior Director Shopper Marketing, Matthew Parry, offered industry data and his insights on great marketing and great customer experiences, both of which are the primary goals of great brands and great retailers.
The webinar, entitled “Mobile Shopper Marketing and the Impact on the Path to Purchase” covered the following:
Traditional marketers, whose jobs were to advertise and spread brand awareness, are a distant memory. Empowered by technology, their modern successors are expected to build deeper relationships with customers than ever before. These relationships give marketers a better understanding of exactly what consumers want and how to give it to them. As a result, marketers now have more influence in boardrooms—if they want it.
The MMA IoT Connected Objects Working Group seeks to help brands see the possibilities and understand the strategic implications of extending their mobile marketing initiatives through connected objects.
The Festival of Media MENA is the region’s edition of the nine years old FOM Global. FOM MENA addresses the region's increasing thirst for expertise and demand for recognition of its own creative talent and work on a global scale. International and regional speakers of the highest caliber will tackle crucial industry issues and themes, offering global expertise and regional insights to the audience. In the evening, a MENA Awards ceremony will recognize the best media work from the region and celebrate the winners.
