Industry leaders join forces to drive the agenda for mobile marketing and empower businesses to harness the power of mobile
Singapore, October 5, 2017 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced the appointment of six new Board Members, to its Asia Pacific Board of Directors. Elected by the MMA’s APAC membership, the newly-appointed board members will serve a two-year term, beginning immediately.
If your company is an MMA member and you need log-in information, please email [email protected].
Developed to help marketers get ahead of the curve in securing, organizing and managing quality data. Most researchers, marketers, and analytics people are not data architects, so this guide ensures that the team understands the data assets it will take to be successful with MTA. Specifically, the guide:
Provides a section-by-section explanation of considerations that should be taken in the MTA data planning process
Defines data asset types and relational structures
