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Opt-In Video Advertising Is Preferred Ad Choice for Consumers According to New Nationwide Survey; Adoption May Deter Ad Blocking

Research from OpenX, the Mobile Marketing Association and MediaMath highlights opportunity to provide consumers a more rewarding advertising experience

LOS ANGELES — July 26, 2018 — OpenX, the world’s leading independent advertising technology provider, today revealed new consumer and brand marketer research conducted in coordination with the Mobile Marketing Association (MMA) and MediaMath, highlighting the growing desire of consumers for more relevant, engaging and “rewarding” advertising experiences.

News Type: 
MMA Press Release

The Consumer Engagement Crossroads: Getting consumers to opt in, before they opt out

Released: 
July, 2018

FOM - Festival of Marketing

October 10, 2018 to October 11, 2018

The MMA is partnering with this year’s Festival of Marketing, on 10-11th October at Tobacco Dock and MMA Members can purchase tickets to the event at a discounted rate.  Email [email protected] to secure your code for your discounted passes. The MMA is running a marketer panel session at 4pm on Thursday October 11th on ‘How marketers can be enlightened, empowered and enabled in a mobile world". Come and join: Sarah Mansfield – Unilever; Isabel Massey – Diageo; Dan Craig – Hotels.com/Expedia and moderator Chris Babayode, MMA EMEA.

2018 MMA India Brochure & Sponsorship

Join the Mobile Marketing Association at its 2018 events to #ShapetheFuture because the future of mobile is the future of business.

BUILD your capabilities and be the change-maker in your marketing organization. Become a modern marketer by understanding what it takes to maximize your marketing and mobile efforts, creating deep, authentic connections with your consumers.

Released: 
July, 2018
File Size: 
1.7 MB

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