Marketing is undergoing a revolution driven by new applications of AI. Advancements in data and targeting has led to dynamic personalization; however, the growing desire for privacy has created headwinds. In 2022, MMA Global launched a research consortium to discover new ways of personalization using AI using only metacontextual signals...initial in-market results are staggering. This panel discussion delves into MMA's groundbreaking study as they share their results, their learnings and how you might apply this approach in your own business.