Explore how consumer expectations and preferences are evolving and how brands can be part of the future of consumer and commerce.
Shoppertainment Is Revolutionising Commerce in APAC - Are You Ready?
For years, we've witnessed that content and entertainment have increasingly driven purchase decisions. Although discounts and promotions continue to be one of the most prominent purchase triggers, and are widely deployed across many brands, relying solely on these tactics may not help a brand differentiate itself effectively from competitors.
" My compliments to MMA India for once again bringing the marketing fraternity together. The 2024 edition of MMA Impact India was held at a cross-over moment. The story telling brands and the performance pressed marketer now has the buoyancy of Artificial Intelligence along with systematic changes in commerce propelled by technology. I am sure the audience would have appreciated the transformational capabilities demanded of the fraternity. Those Marketers who can balance and anticipate the horizon , while curing the existing landscape, will be celebrated and celebrating. For me and many of us Impact is an annual check of our relevance as well as contribution to the fraternity and to India’s growth story. "
"Revolutionary! Able to share so much information with each other and we are getting to know what we didn't know. Going in our day-to day work lives and utilising this information. It's Revolutionary!"
"MMA India is bigger platform in the country as Thought Leadership. We have the leading minds from India in AI in marketing gathered together and this is the biggest thought leadershi forum that exist in the country right now."
