Arshad Mohamed is Head of Mediabrands Content Studio, an Omnicom Media company, with more than 18 years of experience spanning media, creative, content, influencer marketing and integrated communications across Asia Pacific.
He has led regional and multi-market work for brands including MSD, L’Oréal, Citibank, Unilever and ExxonMobil, building integrated solutions that connect audience intelligence, cultural insight, creativity, creators and media to drive measurable business impact. His experience spans both brand-building and performance, with a particular focus on social-first marketing, creator ecosystems and evolved operating models powered by data, technology and AI.
