Co-founder of CKA and Chief Strategy Development and Investment Officer
Guangzhou Xika Technology Co. , Ltd.
Co-founder and Chief Strategy Development and Investment Officer of CKA, China's leading skincare brand for oily skin
With over 15 years of experience in brand strategy and full-cycle marketing management, she has served as brand director of Alpha Animation and Hanhou, helping multiple well-known brands achieve 1-billion-yuan scale growth.
Together with the founding team, we led CKA's differentiated strategy of "precision skincare for oily skin", propelling the brand to grow into China' s top skincare brand for oily skin, amassing over 30 million oily skin users. Multiple core products of the brand consistently rank first in category sales across all online channels, securing its position in the first tier of domestic Chinese beauty brands.
She has been honored as the Outstanding Young Talent of Contemporary Brands at the ADEN International Awards and Marketer of the Year for Marketing Innovation at the ECI Awards, and has served as a judge for top industry competitions including the Effie Awards, Golden Mouse Awards and IAI International Advertising Awards.
