I bring 30 years of global experience across brand, marketing, strategy, and business transformation, shaped through senior leadership roles including Chief Experience Officer APAC and Global Strategy Director within major international networks like WPP, Publicis and Omnicom.
My roles as a judge and chair at global, APAC, and local Effie Award competitions will allow me to apply that experience in evaluating marketing not simply by creative quality, but by its real effectiveness, strategic rigor, and business impact.