I build businesses at the intersection of technology, media/platform, and people.
For 15+ years,I’ve worked across the digital advertising ecosystem from Media and Publisher sales with Tempo Media and Emtek Digital, to chat platform like BBM (Blackberry Messenger), to understand audiences from Browser users perspective with Alibaba/UCWeb, to one of the biggest and most emerging short video and commerce platform with TikTok, and now with DoubleVerify helping brands, agencies, and technology companies turn innovation and actions into measurable business outcomes Last but not least to AI Optimization with DV Scibids AI plus provide MMM and MTA Solutions via Rockerbox.
My experience spans enterprise sales, strategic partnerships, agency ecosystems, digital media, AdTech, measurement, brand safety, optimization and media quality.