Yolanda Effendi | MMA / Marketing + Media Alliance

Yolanda Effendi

Business Development Director
PT. Sinar Sosro Gunung Slamat

A business leader with 20 years of experience across consumer health and FMCG in Indonesia and Southeast Asia. Passionate about marketing strategy and building brands that connect with consumers and deliver meaningful, sustainable growth. Her experience spans in nutrition, F&B category and OTC healthcare, with a strong track record in strategy, driving innovation, and leading teams to turn insights into impactful business results.  

Started her career in sales, which grounded her in commercial realities and continues to shape her practical, results-driven approach to marketing. She is particularly motivated by challenges that require both strategic thinking and hands-on execution.