I'm Prashant Ray, Marketing Director — IN, SEA, Japan & MENAT at Channel Factory, one of the world's leading contextual advertising platforms. Over 15 years in AdTech and MarTech, I've built and led marketing programmes across India, Southeast Asia, the Middle East, Europe and the US — including heading global marketing at Silverpush, where I led GTM across contextual intelligence and brand safety solutions. I bring both a brand and tech enabler's perspective to digital advertising evaluation, having worked closely with holding groups, trading desks and brand marketing teams across APAC.