Ms. Lan Anh (Anne) is a seasoned CEO and Strategic Advisor with over two decades of experience leading multinational corporations and iconic global brands. Throughout her tenure as Country Head at Beiersdorf VN and Vice President at Jollibee Food Corporation, she successfully launched and scaled global brands including Nivea, Eucerin, and Jollibee. Her expertise lies in the intersection of market entry, operational excellence, and global brand building. Currently operating between Toronto (Canada) and Hochiminh city (Vietnam), Anne serves as a Board Advisor, specializing in M&A and International Expansion. She is also an Executive Mentor for several startups, focusing on building leadership for transformation.