Michaela Futcher | MMA / Marketing + Media Alliance

Michaela Futcher

Head of Strategy/Managing Director APAC
TBWA/MediaArtsLab

A creatively minded, cultural decoder who builds businesses that deliver world-class creativity, original thinking and innovation at scale. I’ve worked inside creative agencies of large and small scale - network and independent - on brands of all shapes and sizes.

Currently the Regional Strategic Lead and Managing Director for Media Arts Lab in APAC driving exponential growth in local original work for Apple, out of Asia. I have proven success in elevating both developed and emerging-market teams to deliver culturally resonant work that meets world-class expectations.

Highly awarded in both creativity and strategy, I thrive within energized teams who like to think differently, challenge the status quo and make great things. I’m most excited by work that blends humanity and technology, creativity and effectiveness, and navigates the complexity of brands, culture and design in today’s world.

Enough of the jargon; Creative excellence, in whatever form it takes, is my jam.

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