CMO+CEO Summit
Open for Checkin
Opening Remarks
The Growth Paradox: The Economy is Growing 8%. Why Doesn't your P&L Feel It?
Vietnam's growth story remains highly attractive. Strong economic expansion, a rising middle class, and growing investment inflows provide confidence that substantial opportunities lie ahead. Yet, despite these favorable fundamentals, many companies continue to face difficult operating conditions, including margin pressures, weak consumer demand, and an increasingly competitive marketplace. Understanding and addressing the gap between these positive macro trends and everyday business realities is critical, as this is where brands either build resilience and relevance or risk falling behind.
From Insights to Action: Storytelling in the Age of Connected Intelligence
AI alone won’t transform marketing. What matters is how people use it, to connect signals and tell more relevant stories.
As consumers move across streaming, social, digital, and emerging formats, brands need better ways to understand audiences, activate insights, and adapt creative across every touchpoint. But even as technology evolves, human creativity, judgment, and collaboration remain at the center of great marketing.
The future of marketing is not about creating more content or replacing creativity. It’s about using technology to help people tell better stories, make smarter decisions, and create stronger connections.
C-Suite Panel
New Insight: AI and the Customer Journey — What’s Changing, and Who’s Ready
Customers now use AI to research, compare, and decide, often before they ever reach your site, and most of it never shows up in your analytics. Drawing on behavioral data across enterprise brands, the panel shows how the journey is actually changing, what marketers are doing to keep up, and whether they’re ready.
CMO Panel
Beyond Consistency: Building Brand Power Through Meaningful Moments
The world’s most iconic brands are no longer defined by consistency alone. They are built through meaningful moments that create emotional connections, inspire advocacy and earn a lasting place in people’s lives.
As AI, connected intelligence and new technologies reshape how consumers discover, experience and engage with brands, the challenge is no longer creating more content—it is creating more meaning. Technology should help brands better understand people, connect signals across an increasingly complex ecosystem and deliver experiences that feel relevant, authentic and emotionally resonant.
This panel will explore how marketing leaders are building flexible brand ecosystems that balance consistency with adaptability, combine human creativity with AI-powered intelligence, and transform insights into experiences that strengthen brand equity across every touchpoint.
Because in today’s world, brands don’t become iconic through repetition—they become iconic by creating moments that people remember, share and feel connected to.
AI in Action: A Conversation on What’s Actually Working (And What’s Not)
The promise of AI in marketing is everywhere, but the most valuable insights come from the leaders putting it to work inside their organizations right now. In this session, it opens for a candid fireside conversation on how one of the world’s leading brands is navigating the shift to agentic AI: where it is already delivering real results, where there’s early opportunity, and what it is changing about how customers are served and how teams work. The conversation then opens up to the room, turning one leader’s experience into a shared exchange on what is actually working, what is still early, and where this is all heading.
In Partnership With:
The Insight Is Still Human
AI has industrialised every step of marketing except the first one. It can generate, target, test, personalise and optimise. It cannot tell you what a person is actually afraid of, what they will not admit in a survey, or why they say yes. And that single upstream judgment still determines whether everything downstream is worth running at all.
CMO Panel
Building Brands That Earn Long-Term Impact
Great brands are shaped by every decision, every experience, and every promise kept over time. This session explores how marketing leaders are moving beyond short-term wins to create lasting relevance, trust, and influence. When purpose drives strategy and innovation sustains momentum, enduring impact becomes the natural result of getting the fundamentals right. For organizations ready to be resilient for what comes next.
Fireside Chat
AI Won’t Build Your Brand. Strategy Will
Brands must now speak to two audiences: people and agentic systems. One responds to creativity, emotion, and cultural relevance; the other to structure, authority, and signal. For CMOs, this convergence demands strategic choices that define growth, differentiation, and brand value. This session clarifies the decisions that matter most.
Closing Remarks
CMO Connect
Invited Only
MMA CMO Connect 2026
CMO CONNECT brings together a select group of Vietnam's leading CMOs to mark the official launch of the MMA CMO Board. Designed as an invitation-only leadership circle, the Board connects CMOs behind Vietnam's most influential brands to exchange perspectives and strengthen peer leadership.
Location: GEM Center, 08 Nguyen Binh Khiem St, Sai Gon Ward, Ho Chi Minh city
Time: 6:00 PM - 8:00 PM
Future Labs
Invited Only
MMA Future Labs 2026
This is a hands-on session unpacking four practical frameworks MMA has built for marketing leaders. These are not theory: they are tools you can put to work immediately. Developed through MMA's global Future Labs, the frameworks strengthen marketing effectiveness across four pillars:
- AI: For the first time, MMA's practical framework for assessing, adopting, and scaling AI responsibly across the organization.
- Data + CX: First reveal in Vietnam of the MMA Data Map, a tool for mapping your data ecosystem, identifying capability gaps, and improving customer experience.
- Measurement: MMA's frameworks to connect marketing investment with business outcomes and support more confident decision-making.
- Marketing Organization: Assess your organization against 120+ marketing capabilities and skills, identifying the talent, structure, and operating model needed for future growth.
The focus is practical application, not broad industry trends: frameworks you can apply directly within your business.
Become an MMA CMO + CEO Summit Vietnam 2026 partner today.
Contact:
Sophie Nguyen
Head of Partnership and Alliances
MMA Global in Vietnam, Myanmar, and Cambodia
M: +84 932 720 001
E: [email protected]