With 20 years of international experience across the US, Europe, and Asia, Olfa is redefining the beauty industry through bold digital transformation, AI-powered marketing, and exceptional end-to-end consumer experiences. She has driven innovation at scale for Lancôme, YSL Beauty, and now the entire region of GCC. Previously she was based in Singapore, where she led consumer experience strategies across Southeast Asia, the Pacific, North Africa, and the Middle East — bridging markets, cultures, and technologies to deliver growth.
