İpek Akkaya is a seasoned media and communications professional with over a decade of experience leading local and global brand strategies, integrated media planning, and high-performing teams. She currently serves as Business Head at Publicis Media, where she provides strategic leadership and manages client relationships for a diverse portfolio of multinational brands from the company’s Istanbul office.
Her career spans more than 10 years within Publicis Media across two tenures, complemented by a one-year experience as a Manager at WPP’s EssenceMediacom. This journey has equipped her with a well-rounded perspective across leading global agency networks and a strong foundation in both strategic planning and execution.
With a strong analytical mindset, collaborative approach, and commitment to excellence, İpek seamlessly combines strategic thinking with hands-on execution. She is dedicated to ensuring that every campaign she leads is insight-driven, efficient, and impactful. Thriving in multicultural environments, she is passionate about continuous learning, mentoring talent, growing brands, and delivering measurable business results.
