Faheem Merchant leads iProspect Indonesia, a brandformance agency under dentsu Indonesia umbrella. He drives the integration of media, performance, strategy, analytics and commerce to deliver measurable growth for clients. As General Manager, he plays a pivotal role in shaping iProspect’s market agenda, strengthening client partnerships, building high-performing teams and ensuring the agency remains focused on business outcomes, not just media outputs. With over 16 years of experience across media, research, analytics and strategy, Faheem has worked across FMCG, QSR, beauty, retail, luxury, technology, banking categories, amongst others. He is known for combining strategic clarity with hands-on problem solving, translating consumer insight, measurement and digital adoption into practical growth plans. His approach blends commercial rigour, Indonesian market understanding and innovation-led thinking—helping clients and teams move from ambition to execution with focus, accountability and momentum.
