For more than 16 years, Serdar Çelik has been working in the digital advertising and media industry. After holding roles at global technology and advertising companies throughout his career, he has spent the last four years focusing entirely on user innervision measurement as the founder of the technology company datamoire.
datamoire is developing a next-generation user innervision and brand lift measurement technology focused on understanding the real impact of digital advertising on users across all countries worldwide. Through AI-powered analysis, audience intelligence, and advertising effectiveness measurement systems, the company aims to help brands understand not only performance metrics, but also what users truly feel, perceive, and remember.
Serdar Çelik’s vision is to establish user innervision measurement as a core standard of the future digital advertising ecosystem — as fundamental as analytics and performance measurement today.
