Maha Mahdy leads AnyMind Group's Content, Creator Growth & Influencer Marketing Businesses across MENA, India & Emerging Markets, a remit that spans influencer marketing, branded and AI content production, social media, and AI-powered live commerce. She leverages AnyMind Group's proprietary technology, including platforms such as AnyTag (Influencer Marketing), AnyCreator (Creator Development) and AnyLive (AI Live-Commerce), to deliver measurable impact for global and regional brands through data-driven and culturally relevant strategies.
In her role, she oversees cross-market business and operational functions across multiple disciplines, combining local insights with global best practices to launch and scale new business lines and forge partnerships that drive growth across some of the world's fastest growing markets.
With over 16 years of experience in communications, branded content, and the creator economy, she brings a strong point of view on how AI and emerging technologies are reshaping the industry, ensuring AnyMind Group remains at the forefront of what's next.
Maha began working with digital content creators in 2012, making her one of the earliest practitioners of the discipline in the region and one of the few industry leaders who has shaped its evolution from the beginning.
A recognised voice in the industry, Maha is a regular contributor and speaker across regional and international trade media and events.
