Silvana “Chivi” Antoniazzi is a senior marketing leader with more than 25 years of experience driving brand growth, customer engagement, and business results across Latin America. A Peruvian executive of Argentine heritage, she began her career at Grey Peru, where she led communication strategies for some of the country’s most recognized brands. She later joined Citibank as Head of Marketing for Consumer Banking before moving to Visa in 2015 as Marketing Manager for Peru.
Since 2018, Silvana has led Visa’s Marketing organization for the Southern Cone region, based in Buenos Aires, overseeing brand strategy, sponsorships, client marketing, and consumer engagement initiatives across multiple markets.
She holds degrees in Advertising & Marketing and Education, and earned an MBA from ESAN with a specialization in Quantitative Marketing. Silvana was named Leading Women Argentina 2021 and serves on the Board of MMA Argentina.
