Rajib turned away from a Master’s in Geology to pursue Applied Art—a choice that defined a career of saying no to the ordinary.
With 24+ years in advertising, he has built bold, award-winning campaigns and business-driving ideas for brands such as Coca-Cola, Qatar Airways, WHO, P&G, GSK, Unilever, AirAsia, Samsung, and more across South and Southeast Asia.
As the founder of S10 – Design & Thinking, Rajib helps brands communicate with clarity, speed, and emotion through design-led thinking.
“I believe in ideas that spark change. I believe simplicity is the birthplace of all things great.”
