Ama Silva is a growth, marketing, and operations leader with over a decade of experience across advertising, media, and digital transformation. His career spans agency, platform, and product-led environments, with a strong focus on delivering measurable creative effectiveness and business impact.
He currently leads Marketing, Growth, and Operations at Creator Flow, Australia’s #1 UGC marketplace, where he helps hundreds of brands and agencies scale creator-led advertising through performance-driven UGC solutions.
Previously, Ama served as Associate Director – Digital at Isobar Sri Lanka (Dentsu), leading digital strategy and operations across multiple verticals. Under his leadership, Isobar Sri Lanka made history at the 2022 Effie Awards Sri Lanka, being named Sri Lanka’s Most Effective Digital Agency of the Year — the first time a digital agency achieved this distinction in the country.
Ama is an experienced awards jury member, having served on the SLIM Digis Jury for three consecutive years, MMA SMARTIES, Digi Awards, Dragons of Asia, and The Drum Awards and Effie Awards. Beyond industry roles, he is a passionate educator and mentor, teaching digital marketing part-time and advocating for effectiveness-led marketing.
