Fernanda is a seasoned marketing executive with a degree in Communications and an MBA in Business Management, she is currently the Brazil’s Director of Consumer Connections at The Heineken Company. With 20 years of experience spanning start-ups, agencies, and major corporations, her career has been rooted in marketing, media, and technology.

After a successful career in agencies & publishers, she spent five years leading the Media and Business Intelligence division at Coca-Cola and later took on the role of General Manager at Editora Melhoramentos, spearheading a successful turnaround and digital transformation, before taking the lead on The Heineken Company Brazil Media Strategy.