Fariha Afzal is a Business Director at Zenith, with over 18+ years of experience in media, advertising, and integrated communications. She leads media strategy and execution across local, regional, and global markets, working with clients across pharmaceuticals, FMCG, retail, technology, finance, real estate, tourism, healthcare, government, and culture.
Her experience spans globally recognized brands including Visa, Dubai Tourism, and GSK, alongside leading regional brands and institutions such as the Royal Commission for AlUla and Derayah Finance. She has also been actively involved in multiple pitches and new business development opportunities, contributing to strategic thinking, media transformation, and growth-focused solutions across competitive sectors.
Fariha is part of Publicis Groupe’s Youth Studio as a Senior Champion, an initiative focused on understanding youth audiences, culture, and emerging behaviours. Passionate about innovation, she continuously explores emerging technologies, platforms, and data-driven media solutions to help brands connect with audiences in more relevant, measurable, and impactful ways.
