Lauren E. Beckstedt is Senior Vice President and Global Chief Marketing Officer for Brunswick Corporation, overseeing global marketing across the company’s portfolio of brands, including Mercury Marine, Boston Whaler, Sea Ray, and Freedom Boat Club.
With experience spanning B2B, B2C, and dual-distribution commercial strategy, Mrs. Beckstedt is recognized for leading marketing and digital customer experience transformation across global brand portfolios.
During her tenure with Brunswick, Mrs. Beckstedt has held leadership roles in four of the Company’s business units, including positions in marketing, public relations, strategy, and talent management. She later served as Chief Marketing Officer for three of Brunswick’s divisions before being named Enterprise CMO in 2021.
Mrs. Beckstedt is an active industry leader in marketing and digital transformation and serves on the North American Board of the Marketing + Media Alliance (MMA). Her recognitions include ORBIE Chicago CMO Global Winner (2026), OnCon Icon Awards Top 100 Marketer (2023, 2022) and Boating Industry Magazine’s Women Making Waves and 40 Under 40 honors (2021). Mrs. Beckstedt holds a bachelor’s degree in journalism from the University of Iowa and an MBA from Northwestern University’s Kellogg School of Management.
