With his 20 years of expertise as a marketer in the financial services industry (HSBC, Bank Mega, PermataBank, OCBC and CIMB NIAGA), Amir believes in right-left brain integration to fully seduce consumers yet drive sales. He always strives to be a design-thinker/marketer who can solve analytically and a strategist who can think innovatively. He received his first SVP posting when he was only 30 and has achieved 50+ marketing awards up to date. He was featured as one of the 40 under 40 2020 Campaign Asia as top-tier talent transforming Asia-Pacific marketing.

Amir is currently EVP Head of Marketing, Branding & Customer Experience at CIMB Niaga, where he is responsible for driving overall marketing initiatives and growth strategy from customer acquisition, branding, communication, media, channels, and digital marketing, public relations to activation/sponsorship. He is also in charge of bank-wide customer experience.

He has earned accreditation from prestigious institutions such as Columbia Business School, Ehrenberg-Bass Institute of Marketing Science,  Wharton Business School, Stanford Business School, Stanford D-School, UCLA Anderson x Cannes Lion-Marketer Academy, Omnicom x Singapore Management University-Spike Brand Manager Academy, and ACUCA Scholars. 

He loves story-telling, influential presentations, having witty chats over coffee with partners, and leading brain-absorbing win-win negotiations with collaborators. He is a movie-freak and travel-junky who believes that "Life is a daring adventure!" as he wishes to travel around the world before he reaches 50.