Anya Ware is the Head of Media Technology sales at Watson Advertising, consulting marketers and agencies on AI-powered media and creative solutions that can help tackle industry headwinds such as privacy, compliance and identification for personalization. Starting as young as middle school with a successful underground candy racket, Anya has always had a passion for creating unique offerings out of customer needs in order to drive revenue. Throughout her seven years at IBM/Weather she holds a successful track record of creating strategic alliances and propelling new products to exceed corporate objectives.