Marc Vermut is a marketing strategy, analytics, and innovation executive with more than 20 years of experience helping brands turn data, technology, and measurement into business growth. As leader of TransUnion’s Marketing Solutions Knowledge Lab, he drives industry research and thought leadership across identity, audiences, insights, measurement, and AI.
Working at the intersection of marketing effectiveness, audience strategy, and measurement, Marc helps marketers connect investment to growth in an increasingly complex ecosystem. His work includes collaborations with MMA Global on the Movable Middles Growth Framework and the Brand as Performance study.
Marc serves on the Board of Trustees of the Advertising Research Foundation (ARF), where he helps advance marketing measurement and accountability across brands, agencies, media companies, and technology providers. He is a frequent speaker and industry contributor, known for bringing a pragmatic, data-driven perspective to the opportunities and challenges facing modern marketers.
