Bessie Lee | MMA / Marketing + Media Alliance

Bessie Lee

Independent Non-Executive Director
Fidelity China Special Situation Trust

Bessie Lee is an international business leader, investor, and board director with over 30 years of experience spanning global marketing services, technology-enabled business transformation, and cross-border growth between Asia and the West.

She currently serves as an Independent Non-Executive Director at RS Group plc, a FTSE listed global industrial solutions company, Fidelity China Special Situation Trust, a FTSE listed fund and Independent Governor at University of the Arts London where she contributes to board oversight on strategy, governance, digital transformation, and international market development.

Bessie previously held several senior executive roles across Greater China. She served as Chief Executive Officer of JLL Greater China, overseeing one of the region’s largest real estate advisory platforms, and earlier as Chief Executive Officer of WPP China and GroupM China, where she led large-scale marketing and media operations during a period of rapid digital transformation in the Chinese market.

Alongside her board work, Bessie is an active investor and advisor to technology startups focusing on martech, AI-driven platforms, and productivity technologies. In addition to her professional achievements, Bessie is the creator and host of the highly successful podcast Beiwanglu 贝望录, which explores innovation and entrepreneurship and has garnered over 800,000 subscribers.

She has a deep interest in the strategic implications of artificial intelligence and emerging technologies for business and governance. Bessie has participated in executive education programs on artificial intelligence and global megatrends at leading institutions including Cambridge Judge Business School and London Business School, and frequently explores how AI is reshaping leadership, organisations, and individual productivity.

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